Class: Intermediate Graphic Design 2 - Identity Systems and Packaging
Instructor: Min Choi
Objective: Create your dream company, design the logo, branding, and identity system, then create five different tactile applications of the brand.
Solution: Picnic Company provides fun and artisan meals in convenient boxed lunches. The company is fun, young, and free-spirited. The color yellow represents the brand and the name, Picnic, comes from the idea of gathering with family or friends to eat. Picnic Company allows on-the-go people to enjoy high quality meals with no preparation required.