Shop South Park SD

Objective / Design a mother’s day postcard for “Sweet Tea & Roses” Mother’s Day event. The target audience was young, hip moms in South Park.

Solution / South Park is a small and hip neighborhood and many of the boutiques are trendy. To reflect the audience’s interests, I used trendy handwritten typography mixed with clean, sophisticated type. Floral imagery and a sweet pink color palette reflects the mood of the event.